The Community Brand Playbook outlines the visual and messaging guidelines that represent Seattle leading up to and throughout FIFA World Cup 26™. It’s a resource for partners, businesses, and organizations to ensure consistent, aligned promotion across all touchpoints.
Seattle is set to host six World Cup matches from June 11 to July 19, 2026. If you’re planning your own World Cup-themed event or watch party, explore the many ways you can tailor your gathering to fit your space, audience, and goals.
This playbook walks small businesses through readiness tips, real examples, and strategic approaches designed to help them make the most of the 2026 FIFA World Cup and build lasting success beyond the tournament.
With the anticipated influx of tourists, it is essential that businesses start preparing now for an increased risk of human trafficking. Businesses Ending Slavery and Trafficking (BEST) provides accessible and impactful human trafficking prevention training courses that can be used in any industry. Learn more here.
