Networking goes hand in hand with running a successful business.
But many of us dread walking into a room and introducing ourselves to a bunch of strangers.
I've been asked to share my best networking tips at a meeting today of the National Association of Women Business Owners in Philadelphia. Here are the most valuable tips I've come across – and put to work myself – over the years:
1. Resist the urge to arrive late. It’s almost counter-intuitive, but showing up early at a networking event is a much better strategy than getting there on the later side. As a first attendee, you’ll notice that it’s calmer and quieter – and people won’t have settled into groups yet. It’s easier to find other people who don’t have conversation partners yet.
2. Ask easy questions. Don’t wait around the edges of the room, waiting for someone to approach you. To get the conversation started, simply walk up to a person or a group, and say, “May I join you” or “What brings you to this event?” Don’t forget to listen intently to their replies. If you’re not a natural extrovert, you’re probably a very good listener – and listening can be an excellent way to get to know a person.
3. Ditch the sales pitch. Remember, networking is all about relationship building. Keep your exchange fun, light and informal – you don’t need to do the hard sell within minutes of meeting a person. The idea is to get the conversation started. People are more apt to do business with – or partner with – people whose company they enjoy.
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