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By. Mai Overton

Who needs customer service anyway?

In a tight economy, customer service tends to be the first thing that goes by the wayside but that's exactly what shouldn't happen in good business. Delivering an exceptional experience is absolutely crucial in any economy, but perhaps even more critical a depressed economy. How can you achieve this goal in 2012? One smart and less expensive way to do this is to hire a mid-senior level social media representative.

Companies seeking economical ways to win customers should also consider refining their customer outreach strategies by hiring social media specialists. L.L. Bean, the Freeport, Maine-based company best known for its sturdy snow boots, recently assembled a 10-member team to interact with customers on Facebook, Twitter and product review websites. Their focus is to answer questions, respond to complaints, alert shoppers to new products and reinforce the brand's message.

Of course, starting a social media team from scratch isn't exactly cheap, but compared to running focus groups and conducting surveys, it's a reasonable customer service expenditure. "Monitoring social media passively -- listening in to what people are saying about you -- and then taking proactive actions when needed is a good idea," notes Wharton's Fader. "It's a big step to go there, but once you're there, it's very low cost."*

CLICK HERE for the full article

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  • Weekend Summer Artist Series

    Blackwater Trading Co. Gallery & Gift Shop Presents... Wood Artist - John Luke   July 4th, 10am – 4pm Joining us for our Weekend Summer Artists Series, John Luke has been designing and building furniture for over three decades. Visit the gallery at 7706 Pioneer Way (across from Brix 25) on Saturday, July 4th from 10am-4pm, and learn how John emphasizes clean simple lines, a careful balance of form and function, and a synthesis of traditional furniture with a modern use of materials, design, and presentation, all to create beautiful jewelry boxes crafted for men and women. For more information call 253.857.7886.  Read More
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    $20,000 COULD BE YOURS: KITSAP BANK’S edg3 FUND SMALL BUSINESS COMPETITION LAUNCHES JULY 1ST Port Orchard, WA Kitsap Bank has a question for entrepreneurs and small business owners: What could you do for your business, if you had an extra $20,000? Contestants will have the opportunity to answer that question and compete for $20,000 in the bank’s second annual edg3 FUND small business competition. edg3 FUND, which had its inaugural year in 2014, recognizes entrepreneurs dedicated to growing our community in three ways: economically, socially, and environmentally. “Last year’s competition produced 70 applicants representing a wide range of industries, stretching Read More
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Facebook Login Facebook Login: To make the login process easier we have a Facebook login button:

  1. Login to the Chamber Community Site with your username or e-mail and password.
  2. Next to your login profile image you will see the Facebook icon.
  3. Click on it to authorize the link between your accounts (once off).
  4. Next time you visit the Chamber Community Site all you need to do is click on the Facebook icon in the login panel and you're in.