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Greetings! Whether moving business or family, here’s the stuff you want to know.
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By. Mai Overton

Who needs customer service anyway?

In a tight economy, customer service tends to be the first thing that goes by the wayside but that's exactly what shouldn't happen in good business. Delivering an exceptional experience is absolutely crucial in any economy, but perhaps even more critical a depressed economy. How can you achieve this goal in 2012? One smart and less expensive way to do this is to hire a mid-senior level social media representative.

Companies seeking economical ways to win customers should also consider refining their customer outreach strategies by hiring social media specialists. L.L. Bean, the Freeport, Maine-based company best known for its sturdy snow boots, recently assembled a 10-member team to interact with customers on Facebook, Twitter and product review websites. Their focus is to answer questions, respond to complaints, alert shoppers to new products and reinforce the brand's message.

Of course, starting a social media team from scratch isn't exactly cheap, but compared to running focus groups and conducting surveys, it's a reasonable customer service expenditure. "Monitoring social media passively -- listening in to what people are saying about you -- and then taking proactive actions when needed is a good idea," notes Wharton's Fader. "It's a big step to go there, but once you're there, it's very low cost."*

CLICK HERE for the full article

Accomplishments & Contributions

  • Go Gig Harbor

    We launched 2 mobile apps! One for our members and one for the community, Go Gig Harbor.
  • West Sound Alliance

    We're part of the WSA! A collaboration of stakeholders to obtain transportation funds for the Kitsap Peninsula.
  • Santa's Castle at JBLM

    Annually we raise over $2,000 and 300 toys for military families in need.
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What's Hot

  • Blog
  • Upcoming Events
  • "Cat People, Dog People" Exhibit

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    What: “Cat People, Dog People” art exhibit

    When: Jan. 3 – March 23, 2017

    Where: The Gallery at TCC

    Hours: 10 a.m. – 5 p.m. M-F on days the college is open

    Price: Free

                              

    “Cat People, Dog People” explores the human/pet relationship, the history of domestication, the representation of dogs and cats through the ages, and other themes related to dogs and cats. There are several events associated with this show:

    Reception: 4-6 p.m. Jan 10 in The Gallery

    Meet therapy dogs Ellie and Clover, as well as Max the artistic muse-dog! Event is free, but we’ll be taking donations for

    Read More
  • Happy Holidays From Us!

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Board Meeting Tue Jan 24 @ 7:30AM - 09:00AM
Public Affairs Forum Thu Jan 26 @ 8:00AM - 05:00PM
Ribbon Cutting - Unique Moments Photography Tue Jan 31 @12:00PM - 12:30PM
Membership Luncheon Thu Feb 02 @11:30AM - 01:00PM
EC Meeting Fri Feb 10 @ 9:00AM - 10:00AM
Ribbon Cutting - Intuitive Alchemy Fri Feb 10 @12:00PM - 12:30PM
Business After Hours Tue Feb 14 @ 5:30PM - 07:00PM
Young Professionals Wed Feb 15 @ 1:00PM - 02:30PM