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By. Mai Overton

Who needs customer service anyway?

In a tight economy, customer service tends to be the first thing that goes by the wayside but that's exactly what shouldn't happen in good business. Delivering an exceptional experience is absolutely crucial in any economy, but perhaps even more critical a depressed economy. How can you achieve this goal in 2012? One smart and less expensive way to do this is to hire a mid-senior level social media representative.

Companies seeking economical ways to win customers should also consider refining their customer outreach strategies by hiring social media specialists. L.L. Bean, the Freeport, Maine-based company best known for its sturdy snow boots, recently assembled a 10-member team to interact with customers on Facebook, Twitter and product review websites. Their focus is to answer questions, respond to complaints, alert shoppers to new products and reinforce the brand's message.

Of course, starting a social media team from scratch isn't exactly cheap, but compared to running focus groups and conducting surveys, it's a reasonable customer service expenditure. "Monitoring social media passively -- listening in to what people are saying about you -- and then taking proactive actions when needed is a good idea," notes Wharton's Fader. "It's a big step to go there, but once you're there, it's very low cost."*

CLICK HERE for the full article

Accomplishments & Contributions

  • Go Gig Harbor

    We launched 2 mobile apps! One for our members and one for the community, Go Gig Harbor.
  • West Sound Alliance

    We're part of the WSA! A collaboration of stakeholders to obtain transportation funds for the Kitsap Peninsula.
  • Santa's Castle at JBLM

    Annually we raise over $2,000 and 300 toys for military families in need.
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What's Hot

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  • Upcoming Events
  • Tacoma Community College Regional Writers Conference

     

    Write in the Harbor

    Jim Lynch, author and Seattle native, is the featured keynote speaker at Write in the Harbor, Tacoma Community College’s annual regional writers conference. Write in the Harbor takes place November 4 & 5, at the Gig Harbor campus of Tacoma Community College.

    The conference kicks off Friday evening, Nov. 4, with Lynch’s plenary address and book signing. Saturday activities begin at 8:30 a.m. with a master class taught by Lynch. A full complement of classes, workshops, and panels focusing on the craft and business of writing, as well as individual consultation appointments will follow.

    In addition to Lynch, conference

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  • 10th Annuall ALL-CHAMBER Mixer

    2016 AllChamber flyer Revised-page-001

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Cinemagig Outdoor Movies in the Park Fri Jul 01 @ 6:00PM -
Gig Harbor Farmers Market Sat Jul 02 @ 9:00AM - 03:00PM
Waterfront Walking Tour Sat Jul 02 @10:00AM -
Summer Sounds at Skansie Park Tue Jul 05 @ 6:30PM -
Public Affairs Forum Thu Jul 07 @ 7:30AM - 08:30AM
Membership Luncheon Thu Jul 07 @11:30AM - 01:00PM
Waterfront Farmers Market Thu Jul 07 @ 3:00PM - 07:00PM
Uptown Summer Concert Thu Jul 07 @ 6:00PM - 08:00PM
Blue Willow Lavender Festival Fri Jul 08 @10:00AM - 06:00PM
Blue Willow Lavender Festival Sat Jul 09 @10:00AM - 06:00PM
Golferitaville Fri Jul 15 @ 9:00AM -
Chalk the Harbor Sat Jul 16 @10:00AM - 02:00PM
Summer Arts Festival Sat Jul 16 @10:00AM - 05:00PM
PAWPALOOZA 2016 Sat Jul 16 @12:00PM - 09:00PM
Summer Arts Festival Sun Jul 17 @10:00AM - 05:00PM